Shriro Sweden, the holding company of Victor Hasselblad AB, is behind the acquisition of the high-end scanner and digital camera back manufacturer, Imacon, based in Copenhagen. The move is intended to accelerate Hasselblad’s ambitions in the professional digital photography sector and will create what the company believes to be the leading single source supplier for digital photography at the top end of the professional photographic market.

Christian Poulsen, founder of Imacon, and CEO of the newly-enlarged Hasselblad says: “This new company presents us with tremendous opportunities moving forward and is the most exciting development in the field of professional digital photography for many years. It will significantly lower the barriers to entry and allow more photographers than ever before to realise the quality, versatility and performance of our high-end digital solutions.”

Founded in 1995, Imacon has quickly become one of the world’s top suppliers of professional, reproduction-quality scanners and digital camera backs. Imacon’s revolutionary technologies have achieved what the industry has dreamed of for decades, taking the ability to produce reproduction-quality digital images and film scans and placing it within the reach of any professional. Today, Imacon products ensure that users of all levels of technical expertise can deliver a perfect image every time.

Hasselblad cameras were the first cameras on the moon and are renowned for their outstanding image quality, long-life, and rugged durability. Over 97% of Hasselblad’s products are exported for sale in foreign markets and the Company has offices, distributors, service outlets, and representatives worldwide.

Shriro is an international marketing and distribution organisation, with over 3,500 employees in 15 countries and regions, and an annual sales turnover of approximately 290 million euro. Headquartered in Hong Kong, Shriro is a privately owned business under the direction of one family for over 95 unbroken years.

More information: Imacon