Web game educates Danes in traffic safety The internet game is going teach young drivers to use safety belts, and to avoid both speeding and drinking and driving.
(E-solutions)
Young drivers have a comparatively high mortality rate in traffic. A public service campaign in traffic safety uses interactive video and the web game “Save his ass” developed by Øresund based VerticPortals to create awareness.
“Playing the game is a casual way for members of the target group to learn traffic safety, compared to just going out and telling them that they should not drink and drive, “ says CEO Sebastian Jespersen to Computerworld.
VerticPortal was founded in 2000 and is today on of the leading web agencies in Denmark. They specialize in interactive communication. Among clients are Microsoft, who uses VerticPortal’s Edutainment in order to motivate and educate business partners in new products and services.
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