Mapping customer behaviour with technology from Øresund The retail company ICA has started to map customer behavior with digital technique. A store in Malmö and one in Stockholm now have Cognimatics´ surveillance equipment in their ceilings.
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Cognimatics has developed software that counts people in images.
“An area, for example the vegetable counter, can be enclosed with cameras in the ceiling to get an idea of how people move around. ICA is interested in this for store layouts. Normally it’s done manually,” says Cognimatics CEO Rikard Berthilsson to news service Rapidus.
He points-out that it is not possible to retrieve real images from the equipment, the cameras work like sensors, thereby eliminating the need for surveillance permits.
Founded in 2003 by four researches from the department of Mathematics at the University of Lund, the company is based at Ideon Innovation in Lund and has nine employees.
A year ago it sold its people counting technique to Axis, which will use the software in similar applications. Cognimatics also markets Face Warping to mobile manufactures.
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