The product, TrueView People Counter, is aimed at the retail industry and can be used to analyse customer behaviour. It is embedded directly in Axis’ network cameras and is easily installed in an existing local area network.

“We see this as an important step in our strategy to provide the retail industry with a new breed of software solutions on Axis’ network video platform,” says Johan Åkesson, Director Business Development Retail at Axis Communications in a press release. “This unique solution gives retailers a clear-cut way to achieve new levels of in-store intelligence for improved business operations.”

For instance, the product can be used for conversion rate monitoring where people entering a store are counted and compared with people actually buying something in the store. Other advantages include straightforward system integration with standard databases enabling more advanced customer analysis such as buyer-to-browser ratio and more intelligent evaluation of advertising efforts.

Cognimatics is based in Lund, Sweden, and provides products within Mobile Communications and Intelligent Surveillance. Behind the company is a group of researchers from the fields of Computer Vision and Cognitive Vision. For more information, please visit www.cognimatics.com.

Axis Communications is a Lund-based company, operating worldwide with offices in 18 countries and cooperating with partners in more than 70 countries. Its products and solutions focus on security surveillance and remote monitoring, and are based on open technology platforms. For more information, please visit www.axis.com.